To me Facebook is the place that unites my relatives, friends and colleagues - people that might build a great community around my website. Here are some tools that can help you share you website with your Facebook buddies:

This is boiling a pretty substantial marketing endeavor into two pretty simple concepts, but it is important for the basis of this post.  Attack point 1 can be achieved by following some common concepts.   However, Attack point 2, creating a social media network, and understanding how to leverage individual platforms, takes a tremendous amount of time and study.